Tips to avoid buying a counterfeit designer watch online


 If you are looking to buy a new designer watch, whether as a treat for yourself or a gift for a loved one, it is important to make sure that you do not accidentally buy a counterfeit design online. Unfortunately there are hundreds and thousands of counterfeit designer watches being sold on the internet and if you are not savvy, you may be fooled into thinking you are buying the real thing. Here we will provide our top tips to avoid buying a fake designer watch online.


When it comes to buying luxury designer watches, you get what you pay for. If the price is too good to be true, it’s probably a counterfeit.



Is the price too good to be true?

If the price of what appears to be a designer watch seems too good to be true, it probably is! A great way to spot counterfeit designer watches online is by comparing their price against designer watches on other websites. If the price seems significantly lower, it is likely that the watch is a copy or a fake and therefore not the quality designer watch you are looking to purchase.


Does the watch come with proof of authenticity?

If you are planning on spending hundreds or thousands of pounds on a designer watch, you want to have the peace of mind that you will actually be sent the real thing and not a knock-off. This is why it is so important that you enquire about proof of authenticity. This could be a label, certificate of authenticity from the trademark owner, official purchase receipt or a serial number that can be verified.


Look out for spelling mistakes and errors

Be a savvy shopper and look out for spelling mistakes and errors. If the seller has spelt the name of the designer wrong or the logo on the watch does not look quite right, this should set alarm bells off in your head! Counterfeit watch sellers are also likely to only write a short description that misses out important details.


Avoid auction websites

Whilst there are many reputable independent sellers that sell designer watches through websites like eBay, unfortunately there are also plenty of sellers that sell fakes and replicas. Although auction websites do their best to spot and penalise those selling counterfeit goods, a few will always slip through the cracks!


Buy from a reputable watch seller / brand website

The safest places to buy designer watches on the internet is from a reputable watch seller or watch brand website. Buying from a trusted designer brand will ensure that the watch you receive is the real deal. You will also be able to benefit from the fact that the watch will come with full factory warranty.


Look for the returns policy


A reputable designer watch seller will have a returns policy, details of which should be outlined on their company website. If the seller does not have a return policy, this may be due to the fact the watches they are selling are not authentic products.


Read reviews online

Another way to identify companies selling counterfeit watches is to search for them online and look for reviews. If the company does not have any reviews or they have negative reviews, avoid giving them your business. Instead look for reputable sellers that have plenty of good reviews from happy customers.


Always investigate and research designer watches before making a purchase.




Do not put yourself at risk from losing a lot of money by spending it on a counterfeit designer watch. Take the time do a little snooping and research to check that the seller is reputable, professional and reliable. If in doubt, always buy your designer watches from a luxury watch specialist that can offer proof of authenticity and full factory warranty.


Image credits: janmikeg & alternativemeans